Steve’s Hall of Shame:* Look before you jump

Fredericksburg, Virginia, Free Lance–Star, July 22, 2015

See VRE. See VRE jump. “SEE VRE, BACK PAGE”: Yes, there is a jump to a continuation of the story, marked “VRE,” on the back page. But there’s a problem: the story isn’t about VRE (Virginia Railway Express, a local commuter rail agency). VRE isn’t mentioned in the story at all.

Don’t let this happen to you: Make sure headlines and jumps match the content of the story.

* “Steve’s Hall of Shame” is what one writer called my collection of bloopers. I decided to keep the name.


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